.bowlby-one-regular { font-family: 'Bowlby One', sans-serif; font-weight: 400; font-style: normal; }

Branding Design & Brand Strategy

Ritmos y Raices

Brand identity and branding strategy for the first annual Athens Latin Dance Festival, put on by TIMBAthens, a wonderful non-profit dance organization in Athens, Georgia. Design of logo, typefaces, iconography, color scheme, signage, patterns, and website. Had an absolute blast collaborating with founder Heather on the brand! A huge shoutout to Heather for her enthusiasm and vision throughout this process. Together, we’ve created a brand that radiates the warmth and excitement of Havana! 2025

ritmos-mockups-1
ritmos-mockups-2
ritmos-mockups-3

Interested in working together? Get in touch!

Sarah Hellems
Print Designer / Brand Strategist / Web Designer
sarah@sarahhellems.com

Instagram